Abstract: Based on the 2017 Shandong General Social Survey ( SGSS ) ，this paperexplores how gender role attitudes affect gender gap in entrepreneurial behaviors． It is found that gender role attitudes mainly influence gender gap in entrepreneurship by reducing the probability of female entrepreneurship． In terms of specific intermediary mechanism，traditional gender role attitudes reduce women’s enterpreneurial probability by reducing their subjective evaluation of their own entrepreneurial preference and entrepreneurial ability． In addition，the traditional concepts of gender role attitudes mainly restricts women’s high-quality entrepreneurial activities，which further widens the gender gap in entrepreneurship and exacerbates the inequality of economic and social status between men and women． This study will help fro understanding the socio-cultural roots of gender gap in entrepreneurship deeply，with aim to activate female entrepreneurial behavior． 

Keywords: entrepreneurial behavior; gender gap; culture norms; gender role attitudes

Link: https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&dbname=CJFDAUTO&filename=RKJJ202104009&v=tFIBjXMu%25mmd2FJ77bibU9c7CEnNHr2xnZ3gllgfaJsALExOQW0rmLR7MiE7iHpzbEGXo